Hero MotoCorp re-enters premium segment with new Xtreme 200R bike
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Hero MotoCorp, India’s biggest motorcycle makes by sales, on Tuesday unveiled an all-new model called the Xtreme 200R as part of its plans to strengthen its presence in the rapidly growing premium segment in Asia’s  third biggest economy.

Showcased at the Auto Expo 2016, the new product powered by a 200cc air-cooled engine will hit markets across the country in April this year and its rivals include the Bajaj Pulsar NS 200 and TVS Apache RTR 200. The prices will be announced closer to the date.

Hero axed its flagship model the Karizma R 223cc bike sometime back due to poor sales. The sporty bike was launched in 2003 and upgraded in 2009.

The new motorcycle has been designed and developed by Hero MotoCorp’s in-house R&D team, based at the Hero Centre of Innovation and Technology

in Jaipur. “The all-new Xtreme 200R is a bold and focussed step towards reshaping our presence in the premium segment,” Malo Le Masson, head of global product planning at Hero MotoCorp, said.

Starting this year, the company would focus on the 150 cc and above premium segment and would continue to bring in more products in the category where the brand does not exist, he added. Masson said the Xtreme 200R is a real head-turner, which combined with competitive performance is going to appeal to the youth in India as well as in global markets.

The bold fuel tank, sporty headlight, eyebrow-shaped LED pilot lamps and LED tail lamp with guide lights, sporty digi-analogue information cluster and attractive dual-tone graphics add to the striking and distinct appeal of the motorcycle.

In addition, the bike features a newly designed contoured seat for improved ergonomics and seating comfort for rider and pillion.

Powered by a BS-IV compliant 200 cc engine, the Xtreme 200R produces a maximum power of 18.4 PS. The bike can accelerate from 0-60 km per hour in 4.6 seconds and reaches a top speed of 114 km/hr.

The engine also features additional balancers to ensure smooth power delivery by cutting first order vibrations.

“The all new Xtreme 200R is reflective of our product development capabilities and also demonstrates the strenuous R&D efforts that are underway at Hero Centre of Innovation and Technology (CIT),” Markus Braunsperger, chief technology officer at Hero MotoCorp, said. The bike is a perfect amalgamation of performance, technology and masculine attributes, he claimed.

“We also have a strong pipeline of new products for the rest of the year,” Braunsperger said. Hero is the leader in the commuter bike segment with a market share of over 60 per cent.

michaelgonsalves@mydigitalfc.com

Columnist: 
Michael Gonsalves