Brand

Brand

Nokia 2 to give rivals a run for their money

HMD Global has made its first India-exclusive launch with the Nokia 2 with a 2-day battery to Android Nougat, and a 5-inch HD screen, the budget smartphone comes loaded enough to give the competitors a run for their money.

With the Nokia 2, HMD Global is planning to tap into the ultra-cheap smartphone segment and increase its market share in the country.

Currently, the company’s market share is on a rise in the feature phone industry with around 8 per cent hold in the market. The company is on the fourth position in the feature phone market.

Customers asked, Buick listened, & now we have the Enclave Avenir

Buick is doing most things right these days. It is quietly but prolifically making not-ugly SUVs that come with the trappings of luxury but maintain a slender waistline when it comes to pricing.

Where General Motors Co’s Cadillac brand has been very vocal (too vocal?) about its moves in the worlds of Fashion and Art, and its attempt to court downtown cool, GM’s Buick brand has been both quieter and more straightforward—with excellent product placement in popular TV programming, as well as catchy ads.

Tata Salt rides on new campaign

Tata Salt - the leading brand from the stable of Tata Chemicals is now coming up with its new brand campaign: ‘Sawaal Kijiye Apne Namak Se’ to educate consumers about the quality of their salt and help them make well-informed decisions. The thought behind the 360-degree campaign is derived from the fact that although salt usage is universal and at the core of food, there is limited knowledge around the quality of salt and its impact on health.

Getting a facelift

Home appliance maker Inalsa hopes to give itself a facelift on its 50th year of existence.

From the tag of being a small appliance maker, it is upgrading itself and launching a range of 60 products to offer a complete solution to its consumers. Next year it will unveil 30-40 new products. It will design and manufacture 12 new products in its manufacturing facility, says CEO Jitendra Chauhan.

Amazon Teaches Alexa to Speak Hinglish, Apple’s Siri Is Next

The US e-commerce company is beginning to ship Echo speakers in India this week, about a year after bringing them to foreign markets like the UK and Germany. In that time, teams of linguists, speech scientists, developers and engineers have given a decidedly local makeover to the Alexa virtual assistant that powers the speakers.

Will have to move to electric cars: Maruti

India’s biggest carmaker Maruti Suzuki India has said that it plans to build electric cars as the government strives to electrify all new vehicles by 2030. However, it didn’t specify any timeline for the process. Maruti Suzuki’s chairman RC Bhargava told reporters there is still no clear roadmap as to how the government aimed to achieve its target and a lot would depend on that. “We will make electric cars but I can’t give you the date now because it is all very much a work in progress,” Bhargava said.

Honda to drive in six new models

Honda, the Japanese car giant and the fifth largest automotive  company in India by sales, plans to launch a total of six new car models in India, Asia’s third biggest car market over the next three years to boost sales and increase its dwindling market share.

Some of these models include the new fifth generation CR-V, a sports utility vehicle, Amaze, the compact sedan, the HR-V crossover, the Civic sedan, the new generation Accord.

Samsung regains top slot as most attractive brand

The fourth in its series, India’s Most Attractive Brands Report 2017 (MAB), has highlighted the country’s top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology. Though the leading brand in the list Samsung is Delhi based, overall Delhi lags behind Mumbai with 215 brands as compared to the commercial capital’s 239.

Woodland on an expansion spree

Woodland, the leading brand in footwear, apparels, bags and outdoor equipment’s for men and women, seems well set to add another 30-35 stores in the current financial year, which would be an equivalent combination of small towns and metros and will also tap new geographies outside India, said Harkirat Singh, managing director (MD), Woodland. At present, Woodland has over 600 COCO stores across 250 cities in India, covering a total retail space of nearly nine lakh sq ft. The average size of a Woodland store is 1,500-2,000 sq ft.

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