Brand

Brand

Mercedes-Benz to unveil Maybach S650

Mercedes-Benz, India’s biggest German luxury car maker by sales, is all set to introduce its the top-end limousine the Maybach S 650, and showcase Concept EQ, a forerunner of the company's new product brand for electric mobility, at the upcoming auto expo in Delhi in February.

The Pune-headquartered auto major which launched 12 new cars last year is also planning to introduce over 10 new cars and refreshes during 2018 to maintain its leadership among the luxury car makers in Asia’s third biggest car market.

Hyundai enhances service brand image

Hyundai Motor India Ltd launched a series of service initiatives in 2017, which were in line with the brand’s commitment to customer happiness beyond automobiles and further reiterates its image as the most loved and trusted brand resulting in  Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017 accumulating 923 points, the highest ever for any manufacturer. The launch of Perfect 10 campaign focused on customer delight through efficient processes - “Fix it Right First Time” to ensure best quality service.

New auto policy with fresh emission norms on the anvil

The Centre is mulling introducing a new automotive policy for the $75 billion Indian automobile industry. Experts believe it would impact several auto majors in Asia’s third biggest economy.

Although the government is yet to come out with a comprehensive draft notification, auto honchos said the new automotive policy would be announced within eight weeks.

Some of the measures included would be to change the definition of the small car from the current sub-4 metre, which attracts 12 per cent excise duty, to tag other criterion like emission norms and safety standards.

Toyota Kirloskar Motor expects better growth

Toyota Kirloskar Motor (TKM) expects its sales to grow by 8-9 per cent next year riding on its best sellers, Fortuner and Innova Crysta, along with a renewed focus on premium sedan Corolla.

The company, a joint venture between the Japanese auto major and the Kirloskar group, also plans to come up with a marketing plan to push sales of Camry Hybrid.

Shoppers Stop to engage personal shoppers

Stagnant conversions have been a point of worry for retail chain, Shoppers Stop. The company is now engaging personal shoppers and bringing down entry-level price points to increase conversion of footfalls into sales.

Royal China gets into quick service business

Delhi-based Chinese fine-dining chain Royal China, with presence in India and abroad, is now looking at spreading its wings across the country through QSR (Quick Service Restaurant) format for faster returns on investment. The premium restaurant brand, at present, has three outlets in India including one in Delhi and six outlets in the UK, China, Singapore and Dubai. It is in the process of having one more outlet in Delhi shortly, top company officials said.

Showing off pets

Inspired by Comic Con, a popular comic entertainment festival, Akshay Gupta, began explore ideas to start a business. At the age of 25, a Hindu college alumnus decided to start India’s biggest pet festival - Pet Fed in 2014.

Pet Fed seeks to be a forum for pet lover with the aim of having a platform where pet owners can find everything that they would require for their pet related needs, from pet food to pet-friendly cars as well as to spread awareness about pet keeping.

Extending an emotional connect

This is a story of the oldest and the youngest-both rolled into one. And while doubling up as the both, RP Sanjiv Goenka Group’s retail flagship Spencer’s is emotionally connecting with its customers this festive season to strengthen its brand position. Spencer’s newest outlet in the two centuries old Park Street, Kolkata’s so-called ‘Sahib Para’ has not only come up with plum cake muffins, but has also started offering some of the Chirstmas delicacies like stuffed variants of duck, turkey and quail from its stable—all with heavy festival discounts.

COMIO goes aggressive on budget phone segment

Chinese smartphone maker Comio, which forayed into the Indian market in August, is eyeing at tier 2 & tier 3 cities to grab around aims to have a 10-12 per cent market share within the mid-segment smartphone category by 2018-19.

It is understood the brand has earmarked an annual spend of Rs 500 crore for 1.5 years (July 2017 – December 2018) of which Rs 250 crore will be spent in marketing, Rs 150 crore in manufacturing and R&D and about Rs 100 crore in sales, distribution, service, and operational expenses

Mahindra picks stake in Bayside Sports

Mahindra Group chairman Anand Mahindra has picked a 16.7 per cent equity in Bayside Sports, a city-based multi-sports academy and sports event provider.

The company said Mahindra made the investment in his personal capacity through his family office.

Bayside Sports was founded by childhood friends Vishal Gokani and Kyan Bharucha in January 2013 with the objective of helping people and families bond over sports with just three students at a single location in south Mumbai.

Pages