Brand

Brand

Honda unveils Cliq 110 cc scooter

Honda Motorcycle and Scooter India, the second biggest two-wheeler manufacturer by sales, has introduced the new Honda Cliq 110 cc scooter, a rugged automatic scooter, targeting at both male and female commuters in Asia’s third biggest economy to boost sales.
With an aggressive price band of Rs 42,499 at Delhi showroom, its only real competition is from TVS Scooty Zest, which costs more at Rs 46,938 in the capital.
The new offering is also developed to maximise utility with additional value of comfort and convenience for commuters, offering better value for money.

Google pushes framework for law enforcement access to overseas data

Alphabet Inc's Google pressed U.S. lawmakers and the international community on Thursday to update laws on how governments access customer data stored on servers located in other countries, hoping to address a mounting concern for both law enforcement officials and Silicon Valley.

What Can The Tidy 2018 Audi Q5 Tell About The Future Of A Brand?

Audi AG has seen 77 straight months of record sales in the U.S., selling more than 200,000 vehicles last year alone—twice as much as it sold here in 2010. SUVs are leading that surge to such an extent that the brand feels it must develop more large SUVs to go along with its top-of-the-line Q7.
That means a behemoth along the lines of GMC’s Yukon Denali or Cadillac’s Escalade, with a third row of seats and serious storage. So the question becomes, can the brand take the consumer-pleasing qualities of its popular Q5 SUV and splash them across a bigger palette?

Cement Se Ghar Tak

‘Engaging the customers at an emotional level’ seems to be the new mantra at MP Birla Cement, the cement flagship of the Kolkata-based MP Birla Group. And with this in view, MP Birla Cement, one of the oldest manufacturers of portland cement in the country, has come up with a new brand initiative: ‘cement se ghar tak’ through a 360 degree communication campaign including electronic, digital and print media. It aims at strengthening its relationship with the homebuilder.

Six Strange Cars That May Break Basic Economics

For all of its engineering wizardry and marketing magic, today’s auto industry is running short on strange. In dealerships, there’s something for everybody, from speed freaks to fuel sippers, but much of it looks pretty much the same.
Of course, it wasn’t always this way. Back before reams of safety regulations standardised grille heights and crumple-zones, and certainly before global conglomerates perfected the art of sharing parts and platforms, cars were creative and sometimes downright odd.

Airtel, Voda needle Trai on network tests; Jio says non-issue

Telecom operators Bharti Airtel, Vodafone and Idea Cellular have questioned regulator Trai's timing of recent paper on refining mobile network test rules, calling it a 'disguise'
after the damage was done by Reliance Jio.
The Mukesh Ambani-led Jio has dismissed the charges saying the incumbents have created a non-issue around network testing, despite clarity in present rules and it is necessary to clear all ambiguities in the existing framework.

Bajaj Corp plans to raise Rs 1,000 crore

FMCG firm Bajaj Corp has plans to raise Rs 1,000 crore from market by issuing equity shares and securities.
The company has plans to raise the amount "in one or more tranches up to an amount not exceeding Rs 1,000 crore".
The resolution will enable the firm to raise funds by "issue of equity shares and/or any other financial instruments, convertible into Equity Shares through QIP under SEBI ICDR Regulations and/or through issuance of securities in the international markets by way of GDRs/ADRs/FCCBs etc," the company said.

Sehat ki charger from Tata

Tata Salt from the stable of Tata Chemicals, the pioneer and market leader in India’s branded iodised salt segment, is now targeting cops, especially traffic police, auto rickshaw drivers, bus drivers and those who spend long hours outside on the street in the sweltering summer, sweating and panting helplessly, in its new brand campaign- ‘Sehat ki charger’. The new innovative brand campaign aims at creating awareness on the importance of salt and water in fighting dehydration during the summers, top company officials said.

BSNL introduces 4GB mobile broadband per day for Rs 444

State-run telecom firm BSNL today increased per day data offering to 4GB at 3G speeds under a new prepaid mobile scheme priced at Rs 444 with 90 days validity.
"Bharat Sanchar Nigam Limited (BSNL) has introduced 'BSNL Chaukka' - '444”, a new STV, for truly unlimited data for 90 days as special promotional offer under prepaid mobile services," the company said in a statement.
This is the highest per day data limit being offered by any telecom operator in the country.
Under the scheme, one gigabyte of 3G mobile data will cost less than a rupee -- the lowest in the sector.

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