Twenty-three years ago, when he was a poor young yoga instructor living at the foot of the Himalayas, Baba Ramdev pledged to spend the rest of his life as a sanyasi—a Hindu ascetic. He forswore possessions and renounced the material world.
TVS Motor, India’s fourth biggest motorcycles maker by sales, has introduced the new third generation bike the TVS Apache RTR 160 4V, the bike that started the TVS Apache family in 2005.
The Chennai-based two-wheeler major claims that it is the most powerful 160cc motorcycle in the segment in the country.
The company is targeting sales of 5,00,000 unit under its Apache RTR brand this fiscal, and expects the new Apache RTR 160 4V to be a strong volume grosser.
Volkswagen, Europe’s biggest car maker by sales but struggling to make a mark in the fiercely competitive car market in India, has launched a limited-edition model of the premium hatchback Polo Pace and mid-size sedan Vento Sport with a host of new features to boost its sagging sales.
The combined sales of Polo and Vento has come down to almost 2,000 units a month, which is almost a one tenth of monthly volumes of market leader Maruti Suzuki’s popular model Swift and Ciaz.
Nykaa, one of the leading multi beauty brand platform recently foray into luxury soap section with new category to its Nykaa beauty portfolio ‘Soap Story’ a refreshing and invigorating selection of hand-crafted bathing bars.
Nykaa will offer eight variants, consisting of unique fragrance profile as well as benefits- rose & almond, tea tree and aloe, brown sugar and almond oil, charcoal and green tea, argan oil and mango butter, coffee and cocoa butter- sandalwood and blackened vanilla, lavender and chamomile.
BSE-listed Emami Ltd is now coming up with a new brand campaign for BoroPlus Healthy White Fairness Cream, driven by the new campaign line and philosophy that women are ‘India Ka Naya Chehra’.
Truefarm Foods, a fledgling organic food company, is gearing up to tap the fast growing organic food market in India, which at present is estimated to be Rs 1,000 crore (certified organic food market) and is growing at nearly 40 per cent per annum. The company seems well set to make its presence felt in 40 cities across the country and eventually in the US and European markets. It has also lined up plans to get into ready-to-eat and ready-to-cook categories.
Royal Enfield will be opening a network of “vintage stores” that sell pre-owned, refurbished and restored motorcycles. The company has been able to bring down the waiting period for its motorcycles after the third plant became operational.
The vintage store is designed for customers looking for quality tested and certified pre-owned Royal Enfield motorcycles. Vintage will have the advantage of transparent process and pricing. It is meant for both the existing Royal Enfield owner who is looking to upgrade and also for the aspiring brand enthusiast.
Swaraj Tractors, India’s second biggest brand by sales, owned by Mahindra Group, has forayed into the high power category to consolidate its pole position against rivals in Asia’s third biggest economy.
Mahindra Tractors is also the country’s top tractor maker by sales.
The Mumbai-based auto major launched a new tractor platform to produce new tractor series ranging from 60 horsepower (hp) to 75 hp tractors to increase farm produce.
Mercedes-Benz, India’s biggest German luxury car maker by sales, has introduced country’s first BS VI compliant–made-in-India, Mercedes S-Class sedan to boost sales in Asia’s third biggest car market.
Prices for the car start from Rs 1.33 crore for the Mercedes S-Class 350 d diesel variant and Rs 1.37 crore for the S-Class 450 petrol variant.
The car competes with the likes of the BMW 7-Series, Audi A8, Jaguar XJ L and the Lexus LS.
Mahindra Two Wheelers Division has introduced a new variant of its popular bike, the Mojo Universal Tourer (MOJO UT) 300 priced at Rs 1.49 lakh to boost its sagging sales in Asia’s third biggest economy.
The Mumbai-based company is offering an introductory benefit of Rs 10,000 to buyers which is valid till March to boost sales in a fiercely price competitive bike market in the country.