Brand

Brand

Apple Plans Combined iPhone, iPad & Mac Apps

Apple Inc.’s iPhone and iPad introduced a novel way of interacting with computers: via easy-to-use applications, accessible in the highly curated App Store.

The same approach hasn’t worked nearly as well on Apple’s desktops and laptops. The Mac App Store is a ghost town of limited selection and rarely updated programs. Now Apple plans to change that by giving people a way to use a single set of apps that work equally well across its family of devices: iPhones, iPads and Macs.

Hero MotoCorp brings in Splendor & Passion brands

Indian two-wheeler manufacturer, Hero MotoCorp on Thursday unveiled three new bikes, 125cc Super Splendor, 110cc Passion PRO and 110cc Passion XPRO will be launched in first half of 2018. The company, which has been facing increased competition in the 125cc motorcycle market, has injected new life in the premium Splendor range with the new 125cc Super Splendor. 

Mass market biscuits turn lighter, premiums heavier after GST

The government generally taxes the rich more and spares the poor. But that is not what has happened in the case of biscuits with the new GST rates. Having rationalised rates, the mass market biscuits consumed by the middle and lower middle class will now become lighter in weight, while those which are more premium in terms of pricing would become heavier.

Xilam eyes big business in India

French animation giant Xilam and the makers of popular series – Oggy and the Cockroaches – has big plans for India, it’s fourth largest market, after securing a raft of sales in the region across kids’ catalogue.

Europe’s one of the biggest animation company says it continues to make its mark in India with shows been sold to Nickelodeon, Disney Channel, Cartoon Network, Sony and local Indian video-on-demand (VOD) platforms including Amazon India, Alt Digital and Hungama.

Okinawa unveils Praise

Okinawa Autotech, a new entrant into electric-two wheelers, has launched its second new e-scooter called Praise, in Asia’s third biggest economy.

The Gurgaon-based company had introduced its first electric scooter called the Okinawa Ridge in the country early this year in January priced at Rs 43,702. It had also won the prestigious the NDTV Green Award at the 2018 NDTV Car and Bike Show.

While the Ridge was more of a budget scooter, the Praise is more premium and offers better performance and features over its younger sibling.

Looking beyond cement to touch lives

Call it cementing an emotional and cultural bond with the customers or something else! Kolkata-headquartered Shree Cement Ltd prefers being engaged in various activities that eventually help extending its branding through interesting and innovative events across the country.

Virat Kohli is new face for Too Yumm

RP Sanjiv Goenka group’s healthy snack brand – ‘Too Yumm’ has now found a perfect match in Indian skipper and youth icon Virat Kohli. Nearly eight months after rolling out two products – foxnuts and wheat thins – under the brand “Too Yumm”, Guiltfree Industries Limited, the FMCG arm of the Kolkata-headquartered $2.6 billion RP Sanjiv Goenka Group, has roped in Kohli as the ‘health ambassador’ for Too Yumm brand. Accordingly, a new TVC with the tagline “Eat Lot, Fikar Not!” has also been made. The new television commercial features Virat Kohli binging on Too Yumm!

Virat Kohli is new face for Too Yumm

RP Sanjiv Goenka group’s healthy snack brand – ‘Too Yumm’ has now found a perfect match in Indian skipper and youth icon Virat Kohli. Nearly eight months after rolling out two products – foxnuts and wheat thins – under the brand “Too Yumm”, Guiltfree Industries Limited, the FMCG arm of the Kolkata-headquartered $2.6 billion RP Sanjiv Goenka Group, has roped in Kohli as the ‘health ambassador’ for Too Yumm brand. Accordingly, a new TVC with the tagline “Eat Lot, Fikar Not!” has also been made. The new television commercial features Virat Kohli binging on Too Yumm!

Microsoft to focus on govt and small business segments in India

American tech major Microsoft will be focusing more on government and small business segments to grow its India revenues, a top official has said.

“The SMB (Small and Medium Businesses) segment and the segments around digital India (and) government would be clear areas of focus for us in addition to all the work around enterprise and consumer that we have been doing,” Microsoft India president Anant Maheshwari told PTI.

Auto firms seek two-rate GST

The one bright spot in the economy – Motown – has sou­ght a dual rate tax structure for passenger vehicles under the GST regime ins­t­ead of multiple rates le­vied currently, as part of its wish list for the upcoming budget. Motown, the flagbearer of manufacturing in the co­u­ntry, is also seeking a special tax rate of 12 per cent for electric and hydrogen fuel cell powered vehicles.

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