Brand

Brand

Alibaba, Rakuten look to tap Indian e-commerce mart

India’s e-commerce market has high-profile suitors. The time has never been so right for Alibaba to make an entry into the e-commerce space — to wrap up the spin-off of Paytm and merge it with Softbank’s investee company Snapdeal.
While the valuations of Snapdeal have become more realistic than what it was 18 months back, Japanese e-commerce major Rakuten too is conducting ground-level preparations to enter the Indian market.

Holidays this week could break market momentum

The market managed gains on the back of a strong performance by HDFC Bank on Friday. It has been moving up and would face its true test this week, truncated with two holidays and expiry of the February series.
The Sensex managed gains of 134.50 points, or 0.47 per cent to close at 28,468.75 points, while the Nifty gained 28.15 points, or 0.32 per cent to close at 8,821.70 points.
This week has two holidays — on Tuesday for local municipal polls in Mumbai and on Friday for Maha Shivratri. This would be preceded by expiry of February futures happening on Thursday.

Anger over a changing model

With over 50 per cent cab drivers back on the road, harried commuters in the Delhi-NCR belt have found some respite, even as the striking trade union, Sarvodaya Drivers Association of Delhi (SDAD), claimed the strike was very much on.
After eight days of uncertainty and suffering, commuters in the Delhi-NCR region could book cabs on their Ola and Uber apps on Saturday, but fares were relatively higher in peak hours. The waiting time for hiring cabs was also longer.

Himalya enters pet nutrition market

The Himalaya Drug Company, one of the country’s leading home-grown wellness brand, seems well set to make inroads into the fast growing pet nutrition category. As starter, the company will roll out India’s first herbal, nutritious snack for dogs under the brand name: Healthytreats. The snack, according to top company officials, has specific variants for puppies, adults and senior dogs, to address their health needs.

Airtel rolls out state-of-the-art 4G servies

Bharti Airtel, Indian biggest telecom operator, has rolled an upgraded state-of-the-art 4G services across 400 towns in Maharashtra and Goa circle to aggressively tap more subscribers and increase its topline, as telcos – indulged in intense price war among themselves – eye more market share in India’s $50-billion telecommunication industry.

Wearing a Strong Cologne

What does a Ducati Monster have to do with smelling like a man? Nothing. But also everything. Hear me out on this one.
One recent evening in Manhattan, at an event space on the sleepy western reaches of midtown, Ralph Lauren threw a party to launch its latest men’s fragrance, Polo Red Extreme. The scent, which comes to market in March, is a "flanker," as they say in the $40-billion global fragrance business, which means it’s a spinoff built to bolster the brand’s ranks on the shelves. It will stand adjacent to the original 2013 Polo Red and 2015’s Polo Red Intense.

Spencer's rolls out new apparel brand

The Rs. 19,000 crore RP-Sanjiv Goenka Group, through its retail arm-Spencer’s Retail Ltd, is now foraying into apparels business, rolling out apparels for men, women and children under the brand-‘2Bme’. The company expects to notch up Rs 300 crore revenue from this brand over the next four years, top company officials said.

Porsche unveils mid-engine sports cars

Porsche India, the official importer of German super sports luxury cars from Porsche AG, one of the luxury brands of Volkswagen AG, on Wednesday launched the facelifted mid-engine sports cars 718 Boxster and the 718 Cayman at a price of Rs 85.53 lakh and Rs 81.63 lakh respectively at Delhi showroom to woo buyers in Asia’s third biggest economy.
Interestingly, the ‘718’ prefix, which harks back to the 718 race car from 1957, was first received by the Boxster when introduced globally last year, followed by the Cayman as a part of their mid-cycle facelift.

BookMyShow acquires 75 per cent stake in Townscript

Entertainment ticketing platform BookMyShow on Tuesday said it has bought 75 per cent stake in Pune-based 'Townscript' for an undisclosed amount.

Founded in 2014 by Sachin Sharma and Sanchit Malik, Townscript is a DIY (do it yourself) event registration and ticketing platform that allows users to set up events like workshops, conferences and exhibitions.

Its platform has already facilitated 12,000 such events across major cities as well as smaller cities like Ludhiana and Jaipur.


DeMo effect to keep ad spend growth low

The continuing impact of demonetisation and a lowered GDP growth estimate will bring down the advertising expenditure growth to 10 per cent in 2017, after growing by 15.5 per cent in 2016.
The advertisement spend is expected to be Rs 61,204 crore in 2017 growing from Rs 55,671 crore in 2015, finds GroupM, global media management investment company.
Despite two per cent negative impact of demonetisation in the last quarter of 2016, adex had grown by 15.5 per cent in 2016 from Rs 49,758 crore in 2015. The impact is going to linger in the advertisement space for some more time.

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