Brand

Brand

Amazon Saheli to empower women entrepreneurs

Amazon India announced the launch of Amazon Saheli, a new pioneering program aimed at empowering and enabling women entrepreneurs across the country to sell their products on the Amazon.in marketplace. In collaboration with notable organisations that work to encourage women entrepreneurship, the program is in line with Amazon India’s vision to transform the way India sells. Currently, the partner organisations include SEWA (Self-Employed Women Association) and Impulse Social Enterprise.

Emami bets big on wintercare

“If winter comes, can spring (read fortune) be far behind?” – seems to be the spirit at Emami Ltd, the Rs 2500 crore FMCG flagship of the diversified Emami Group. The Kolkata-based company is betting big on its portfolio of winter brands, especially BoroPlus and Vasocare. It expects these brands to push the topline of the company during this winter and hope these brands to grow faster than the market average.

India a key sourcing ground: IKEA

India can become a key sourcing ground for IKEA and the company already has a good supplier relationship with over 50 suppliers from Karnataka and this tie-ups are going steady in the last 40 years, said the Swedish homecare major’s country CEO Peter Betzel on Thursday.

IKEA has acquired 14 acres of land in the city to set up its third store in the country, after Hyderabad and Mumbai. The company said its 4.5 lakh sqft store in Bangalore will cater to over 5 million visitors a year.

M-tech targets pocket friendly segment

M-tech Mobile, the mobile handset brand from the stable of the Delhi-based M-tech Informatics Ltd, is betting big on the great Indian middleclass. The company seems well set to foray into mobile phone accessories, components and consumer electronics manufacturing as part of its overall expansion plans, top company officials said. The company has also set an ambitious target of reaching the Rs 1000 crore revenue mark by 2020, which would mean trebling of its current topline.

Lotte, Peugeot Propose to invest as much as $6 billion in India

South Korean conglomerate Lotte Group and French carmaker PSA Group have separately discussed proposals to invest as much as $6 billion combined in India, a move that would boost Prime Minister Narendra Modi’s attempts to attract foreign capital in Asia’s third-largest economy, a person with direct knowledge of the matter said.

Honda creates history, sells over 2 m Activa units in April-October

Honda Motorcycle and Scooter India (HMSI) have set a new country record in the two-wheeler industry.

The country’s second largest two-wheeler maker by sales, whose iconic model Honda Activa accelerated scooterisation in India and was the top two-wheeler in the country for several months in a row, is now the only model to cross 20-lakh unit sales in just seven months between April and October this year in the fiercely competitive Indian two-wheeler industry.

Eicher Trucks targets e-comm with new vehicles

Commercial vehicle manufacturer Eicher Trucks & Buses, part of VE Commercial Vehicles, on Wednesday introduced a range of light and medium duty trucks, aggressively targeting the fast-growing e-commerce industry.

The five new variants in the Pro 1000 and Pro 3000 series range are Pro 1110, Pro 1110XP, Pro 1110XP, Pro 3012/3014 and Pro 3015.

These vehicles are specifically designed keeping in view the specific needs of the sector from long haul to short haul and last mile delivery.

How Swatch Started a Revolution

In the 1970s, when Seiko became the world’s top watch brand on the strength of its revolutionary quartz technology, its New York ad agency created a brilliant campaign for it. Its tagline said simply: “Someday all watches will be made this way.”

The ad underscored Seiko’s triumph as the world’s quartz watch champion. But it also pointed to a dilemma that Seiko would ultimately face. What would happen to the market leader once all watches went quartz?

BMW Motorrad to debut at IBW 2017

BMW Motorrad is all set to make a debut with its ‘ultimate riding machines’ at the India Bike Week (IBW) in Vagator, Goa.

BMW Motorrad will launch two iconic motorcycles - the new BMW K 1600 B and the new BMW R nineT Racer.

BMW Motorrad pavilion will showcase a 14 bike display including BMW S 1000 RR, BMW R 1200 R, BMW S 1000 R, BMW R nineT, BMW R nineT

Thums Up will be $1b brand in 2 years: Coke

Coca-Cola India said it expects its softdrink brand Thums Up to be a $1 billion brand in next two years, for which it is adding ariants to the home-grown product.

With the introduction of ‘Thums Up Charged’, the company added the first ever variant to the 40-year-old brand.

“We expect Thums Up to become a $1 billion brand in next two years. The launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand,” Vijay Parasuraman, VP, Marketing, Coca-Cola India and South West Asia, said.

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